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The ING-MA dengue campaign


The ING-MA dengue campaign

The ING-MA campaign shares a message about dengue from a virtual human, responding to the urgent need for innovative communication approaches to bridge the knowledge gaps in dengue. The Ing-Ma AI character was created from 1,237,467 dengue victims. The goal is to communicate to wider society the urgency of dengue, its transmission and burden through an omnichannel approach. Watch the Ing-Ma campaign here:

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